The real estate market has seen steady recovery over the past few years, and while the country is making its way out of its recession with an improving job market, the young adult market still needs to become more financially stable before they can look into buying their first homes. Market trends show that it’s not young buyers that enterprising home sellers should be watching for: it’s retiring home buyers (baby boomers) who are looking to downsize in vast numbers, to cut living costs, pay off debts, and relax in their coming golden years. If you’re looking to sell your La Quinta home and want to appeal to the growing market of retiring home-buyers, learn how you need to present your property to make it sell.
Convenience Is Key
If you want your home to appeal to retirees, you’ll want nothing but the best in modern conveniences to make their lives easier. Single-floor ranch-style homes appeal to those with bad backs and ankles, standing showers are stellar for those with mobility issues, appliances that are easy-to-use and unlikely to need replacement are great for those with arthritis, and a yard that’s smaller makes for far easier upkeep than sprawling acres of land. Invest in outfitting your home with cutting-edge conveniences, and your baby boomer buyers will definitely take notice.
Keep Costs Low
Retiree home-buyers have generally done the homeowner song-and-dance before, and know very well how utilities and repairs can wear on the wallet over the years. To drum up their interest, take steps to install hardware and other home improvements that are meant to decrease utility costs and keep their month-to-months bills low. Eco-friendly hardware will put a healthy dent in the water and electrical bills, and window and insulation improvements will help to improve air circulation to keep cooling costs down. Additionally, take care of home repairs that you’ve been putting off. A younger buyer may be more willing to take on a DIY roofing repair project, but retiring buyers just want a home that they can move into without any fuss.
Staging Basics for Boomer
At least basic staging is essential when selling any home, to any demographic – after all, you want to make your product look great while it’s out on the market. Always take the time to move out shabby-looking furniture and clean your home from top to bottom before you start inviting buyers over for open houses. However, remember that retirees have gone through the home-buying process before, and may react suspiciously if your home gives off an air of being over-staged or overly sterile in its presentation. With boomers, you can afford to make your home look a little more personalized when it’s on the market – a few pictures of your children or family may be just the thing to put potential buyers at ease, and in the right frame of mind to imagine their own grandchildren enjoying the new home.
La Quinta is a perfect destination for retiring home buyers to settle in for their golden years, or to enjoy a vacation home in its desert beauty. This buying demographic is the hottest new trend in the real estate world, and if you and your real estate agent can work together present and market your home well, you can get a solid, fast return on your investment.